Sci241 Week 1 Assignment Healthy Eating Plan.Doc Essay Example

Sci241 Week 1 Assignment Healthy Eating Plan.Doc Essay Assignment: Healthy Eating Plan Alexander Ingram SCI241 1/26/2011 Instructor Lisa Goodson, Ph. D. Balancing nutrition is one of the most important things to do in one’s day besides hygiene. I have had my current eating habits analyzed and read the nutrition of them. I have read the good and poor aspects of my diet. On food diet websites that share links, I have found the food guide pyramid that is a tool for diet planning. The Food Guide Pyramid is a guide for planning diets that meet nutrient requirements and recommendations for health promotion and disease prevention. It was designed to help consumers make food choices that together add up to a healthy overall diet. University of Phoenix (UOP 2011) My current eating habits have been documented on a somewhat food diary that I keep track of on a United States Department of Agriculture (USDA)(2011) website called http://www. mypyramidtracker. gov . On this food pyramid tracker, I can compare my nutrition to my activity and see the health of what I already eat. On this web site, I enter my diet for each day and my each activity and the time of each for the day I am logging to the tracker. We will write a custom essay sample on Sci241 Week 1 Assignment Healthy Eating Plan.Doc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sci241 Week 1 Assignment Healthy Eating Plan.Doc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sci241 Week 1 Assignment Healthy Eating Plan.Doc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After processing all this information, I can how my activity counters the calories I have consumed on that day. For the activity and time entered for it, one will receive a rating on their activities. With these results, I can build my own custom Food Pyramid that meats the nutrition I should have. The Pyramid is built around five food groups: Bread, Cereal, Rice, Pasta; Vegetable; Fruit; Milk, Yogurt, Cheese; and Meat, Poultry, Fish, Dry Beans, Eggs, Nuts. Foods within each of these food groups supply similar nutrients. For example, foods in the Bread, Cereal, Rice, Pasta Group provide carbohydrates and B vitamins; those in the Milk, Yogurt, Cheese Group provide protein, calcium, riboflavin, and vitamin D. By choosing a variety of foods from each group according to the serving sizes and selection tips provided with the Pyramid, you can get adequate amounts of all the nutrients you need in the proportions recommended for a healthy diet. UOP (2011) With my current activity and diet I have found the best of the nutrients of my daily diet on Pyramid Tracker. USDA (2011) My daily activity time of 360 minutes of construction work, xpends a total calories of 2783, with a grading of 100 good. I currently, already have a daily balance for food of 1 cup of green, black and kidney beans each. I also have 2 cups of white long grain rice, 3 cups of whole wheat noodles, 1 large potato, 1 cup of potato soup, and for dinner or swapped between which is lunch, ? lb hamburger with mayo and tomato on a bun and 2 links of polish sausage. The Nutrients of my current eating habit are of an intake of 3734 calories, the recommended calories are 3662. With the other nutrients, I have high Protein, Sodium and Carbohydrates compared to the recommending. Almost all of my vitamins are low in the comparison, so with more research, I will find a way to decrease my high good nutrients to counter the raise in which vitamin nutrients I am lacking on. I may be able to hold my current diet and counter the low vitamins with vitamin pills a good grocery store may contain. The nutrients in food provide energy, structure, and regulation. There are six classes of nutrients that we need to stay alive and healthy, to grow, and to reproduce: carbohydrates, lipids, proteins, water, vitamins, and minerals. The amount of each we need varies. Water, carbohydrates, lipids, and proteins are needed in large amounts. These are considered macronutrients. Macronutrient requirements are measured in grams (g) or liters (L). Vitamins and minerals are needed only in microgram or milligram (mg) amounts. They are considered micronutrients. Although we tend to think of carbohydrates, lipids, and proteins as single nutrients, there are actually many different types of molecules in each of these classes. Carbohydrates include starches, sugars, and fiber. Some high-carbohydrate foods like potatoes, asta, and white bread contain mostly starch; some, like oatmeal, berries, kidney beans, and broccoli are high in fiber; and others like cookies, cakes, and carbonated beverages are high in added sugars. Foods that are high in fiber and low in added sugar tend to be higher in nutrient density, containing more vitamins and minerals per calorie than low-fiber, high-sugar foods. There are several types of lipids that are important in nutrition. The ones we hear most about are cholesterol and saturated and unsaturated fats. Consuming a diet high in cholesterol and saturated ats, from foods like butter, meat, and milk, increases your risk of developing heart disease. Consuming a diet high in unsaturated fats from foods like vegetable oils, olives, and avocados lowers your risk. Protein is also not a single substance. There are thousands of different proteins in your body and your diet. All of these are made up of units called amino acids. Different combinations of amino acids are linked together to form different types of proteins. The amino acids we eat in animal products better match our needs than do the amino acids from plant proteins such as those in rains and legumes. However, both plant and animal proteins can provide all the amino acids we need if the diet is chosen wisely. Water, unlike the other nutrient classes, has only one member. Water makes up about 60% of an adult’s bod y weight. We can’t store water so body losses must constantly be replaced by water in the diet. In the body water acts as a lubricant, a transport fluid, and a regulator of body temperature. Vitamins are small organic molecules that must be consumed in the diet to maintain health. There are 13 different vitamins. Each provides a unique function in the body, from maintaining vision to helping blood to clot. Minerals are inorganic elements. Like vitamins, they are needed for a variety of diverse functions such as keeping our bones strong and transporting oxygen in our blood. We consume vitamins and minerals in almost all of the foods we eat. Some foods are natural sources of vitamins and minerals: oranges contain vitamin C, milk provides calcium, and carrots give us vitamin A. Other foods have vitamins and minerals added to them; breakfast cereals often have almost 00% of the recommended intake of many vitamins added to them. Dietary supplements are also a source of vitamins and minerals for some people. UOP (2011) I intend to use this entire nutrient and diet information to gradually balance my personal diet to almost match the recommended nutrition I found through these resources. I am using measuring tools for food and reading the nutrition info on most foods before preparation. I will event ually blend good nutrition into my natural days. References: United States Department of Agriculture (USDA) (2011) MyPyramid. ov is your access point for the USDA food guidance system. http://www. mypyramid. gov/pyramid/ and http://www. mypyramidtracker. gov for tracking my eating habits. University of Phoenix (UOP)(2011) University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc. org). Retrieved January 29th of 2011 from https://ecampus. phoenix. edu/classroom/ic/classroom. aspx, week 1 reading materials I have gained some of the strongest information. (Chapter 1 and 2) http://www. ehiedu. org/flash/pdfs/w68761c2. pdf

Pocahontas essays

Pocahontas essays The story of Pocahontas is well known, at least as it has been recorded by the Europeans. Many Indian nations including actual ancestors of the Powhatan tribe feel it is an inaccurate account of events. The Walt Disney Studios attempted to bring a story to the children of America. The objective was profit and entertainment so historical accuracy was overlooked. The 1995 Disney version of the story has dramatized the story of Pocahontas and John Smith. The writers and directors took obvious liberties and altered the story for the audience. The film directed by Mike Gabriel and Eric Goldberg seems to have held true in the overall European theory of the story. Basically, the daughter of a chief of a Native American Indian tribe fell in love with an English explorer and soldier and that romance affected the overall relationship and outcome of the meeting between the Native Indians and the English colonists of 16th century Walt Disney Studios used their creative animation techniques to present a story that seems as realistic as any full length motion picture. As is expected from the Disney Studio, there were many symbols and hidden meanings throughout the film which appeared to have been added to influence viewers. From talking trees to comic relief animals, the story is filled with various human, internal and external struggles that may have been wholly manifested by the writers and or directors of the film to show we can all live together in peace and harmony. Right from the beginning of the movie, Capt. John Smith is portrayed as a brave and heroic champion. In an early scene, the ship the colonists are crossing the ocean on is in the heart of a horrific storm. The captain is able to weather the situation better than all of the other sailors on the ship and continually moves through the storm as if he can fly. The focal point of the trip is when a sailor falls overboar...

Week 2 Economics Essay Example | Topics and Well Written Essays - 750 words

Week 2 Economics - Essay Example In such a situation, an increase in price causes the revenue earned by suppliers to go up and vice versa. In contrast, the price elasticity is termed elastic whenever the change in demand of a quantity is greater in comparison to a change in price. in this situation, an increase in price causes the revenue to fall and vice versa. In a perfectly elastic situation, a change in price will cause demand to fall to zero thereby bringing the corresponding revenue to zero. However, when the situation resembles a perfectly inelastic curve, a change in price has no influence on the quantity demanded and the demand curve is a vertical line, which is in clear violation of the law of demand. In a perfectly competitive market, a number of producers are producing identical goods with no product differentiation. Therefore, a producer cannot set any price as desired as doing so would put them out of business due to availability of substitutes. Accounting profit is price minus costs for all processes that help bring a product or service to the market. Economic profit is the money earned by investor as a result of their investments. As such, it does not have anything to do with the way firms use that investment to produce goods and generate accounting profit. Economic profit can be negative even when accounting profit is in the green zone. Short term decision making is driven by the immediate demand and supply forced in the market to which the firm may not be able to make major investments or changes and may have to use present capacities to produce the maximum quantity. Long term decisions require time to implement and must be planned in advance taking the long term demand and supply into consideration. The combination of price and the production function gives the cost curve. The total cost curve is the amount spent on all fixed and variable costs while the

Meaning of my quote (please look in the details box for the quote) Essay

Meaning of my quote (please look in the details box for the quote) - Essay Example I think that the connection between a leader and the followers is based on the spiritual foundations. The leader sends messages to the followers verbally. This is the most identifiable and easily recognizable form of communication and interaction between the leader and the followers. However, there is something more to it that just the followers can feel and is not overtly visible to the outsiders i.e. the emotional connection. Whatever a leader says or does leaves an impression on the followers. The followers are best in the position to comply with the instructions of the leader when they know what the basis of the demand from the leader to behave or act in a certain way or do certain things is. In order for an individual to be effective as a leader, it is imperative that he/she first earns the trust and confidence of the followers. The leader accomplishes this by assuring the followers that if they comply with the instructions of the leader and do as he/she asks them to, he would lead them to the results they want. Followers only abide by the leader’s instructions when they see their personal benefit in doing this. The personal benefits of followers vary depending upon what are the conditions or context in which they are following the leader. In an organizational setup, subordinates follow the instructions of the management because their wages are decided and performance is evaluated according to their compliance. In the context of a country, people pay taxes to the government because they are confident that this money would be used to provide them with more benefits. My quote emphasizes upon one main objective of leadership i.e. inspiring the followers. There are many ways in which a leader can inspire the followers. Different leaders have different strengths using which they inspire the followers. For example, certain leaders have good vocal skills and inspire the followers through their motivational speeches. Likewise, there are certain leaders

Promotional Mix Used By Two Selected Organisations Marketing Essay

Promotional Mix Used By Two Selected Organisations Marketing Essay Sales promotion tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative. 3. Public Relations (PR). Public Relations is defined as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics (Institute of Public Relations). It is relatively cheap, but certainly not cheap. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when there is a disaster. The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan. 4. Direct Mail. Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is defined based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The mail is sent out to the potential consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would use a database of doctors surgeries as the basis of your mail shot. 5. Trade Fairs and Exhibitions. Such approaches are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer. Expo has recently finish in Germany with the next one planned for Japan in 2005, despite a recent decline in interest in such events. 6. Advertising. Advertising is a paid for communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising media such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides). 7. Sponsorship. Sponsorship is where an organization pays to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Olympics or Formula One. The attributes of the event are then associated with the sponsoring organization. Coke Product The Coca-Cola formula is The Coca-Cola Companys secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula as one of the most closely held trade secrets ever and only a few employees know or have access to. This Coca-Cola formula appears to be the original formula to Coca-Cola. It is from the book For God, Country and Coca-Cola. The company Coca-Cola is a multinational and it is not limited to one product. Through the years they have invented and introduced many products than their main cola drinks. The list of Coca-cola brands are as follows: Appletiser Aquarius BPM Energy Barqs Beat soda Beverly Cannings Cheers Ciel Fanta And up to 70 different brands ! Pepsi Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colourings, phosphoric acid, caffeine, citric acid and natural flavours. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Some of the different and varied brands of Pepsi are as follows: All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet Pepsi Gatorade Izze Jazz Josta Kas Up to 40 different brands ! Coke vs. Pepsi-Product As seen above both the companies Coke and Pepsi have a number of products. Many of these products are innovations but there are also many products which are brought out just as a competitive product for the other companies. Some of these products that are brought in the market by both the companies to compete against each other are as follows: Coke Pepsi The main dark cola drink of the company which started the rivalry between these companies. Pepsi version of dark cola which is the major primary competitor to Coke. Full Throttle is an energy drink brand produced by The Coca-Cola Company. It debuted in late 2004 in North America. AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2005. Mountain Dew MDX is an energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand. It was introduced in 2005. PowerAde is a sports drink by The Coca-Cola Company and currently number two in the sports drink market worldwide. Gatorade is a non-carbonated sports drink marketed by Quaker Oats Company, a division of PepsiCo. Originally made for athletes, it is now often consumed as a snack beverage. Sprite is a clear, lemon-lime flavoured, non-caffeinated soft drink, produced by the Coca-Cola Company. It was introduced to the United States in 1961. 7 Up is a brand of a lemon-lime flavoured soft drink. Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds. The Minute Maid company is now owned by Coca-Cola, and is the worlds largest marketer of fruit juices and drinks. It is headquartered in Houston, Texas. Tropicana Products is an American company based in Bradenton, Florida, USA, which is one of the worlds largest producers and marketers of orange juice. It has been owned by PepsiCo, Inc. since 1998. Nestea is a brand of iced tea manufactured and distributed by the Nestle companys beverage department in the United States, and by Coca-Cola in several European countries, Brazil and Venezuela. Lipton Original Iced Tea is a ready-to-drink iced tea brand sold by Lipton through a worldwide partnership with Pepsi. Coke Price Coke was a company ruling the markets before Pepsi entered. Earlier the price of coke was cost based i.e. it was decided on the cost which was spent on making the product plus the profit and other expenses. But after the emergence of other companies especially the likes of Pepsi, Coca-cola started with a pricing strategy based on the basis of competition. Nowadays more expenses are spent on advertising my soft-drink companies rather than on manufacturing. Coke has brought in a revolution especially in Indian markets with the Rs. 5 pricing strategy which was very famous. It was the first company to introduce the small bottle of Coke for just Re.5. This campaign was very successful especially with the price conscious Indian consumers. Even today most prices of Coke are decided on the basis of the competition in the market. Pepsi Price Pepsi again decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed. But this risk taking attitude has also earned Pepsi losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses. This was the situation earlier but now Pepsi is a full-fledged and growing company. It has covered all its losses and is now growing at a rapid rate. Coke Place Coke is a multinational company and it has its market around the entire world. Pepsi Place Pepsi again has spread worldwide. Pepsi when entering a new market does not go in alone but it looks for partners and mergers. Till now Pepsi has collaborated with companies like Quaker Oats, Frito-lays, Lipton, Starbucks, etc. Pepsi like Coke has spread all over the world. It is because of this worldwide spread that now it is coming up with Advertisements which can be broadcasted in the different nations in the world. The recent example with would be the Pepsi advertisements having David Beckham as it brand ambassador. Promotion Both the companies Pepsi and coke are famous for their promotions. The rivalry was first started when Pepsi started with its blind taste tests known as the Pepsi Challenge. The challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-Cola are identical drinks, with no meaningful differences. The challenge takes the form of a taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up a table with two blank cups, one containing Pepsi and one with Coke. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. If Pepsi is revealed, the shopper is given a small prize. The implication is that Pepsi tastes better than Coke, and thus consumers should purchase Pepsi. In blind taste tests, more consumers prefer the taste of Pepsi to that of Coca-Cola. Because Coke was the historical leader, more people expected that theyd prefer and select Coke. Their surprise at picking Pepsi in the blind taste test (products were served in unmarked cups) helped change their minds about which product they prefer. Capturing this on film, Pepsi turned this into a memorable TV campaign that lasted many years. Also ad-campaigns are put up on the television by both the players. Mainly Pepsi is the company sponsoring most cricket telecasts happening in India and spends most of its revenue in that field. Nowadays both Coke and Pepsi are going in for Brand Ambassadors to promote their product. These brand ambassadors are famous people who usually people idolize and people can relate to them. A list of Celebrities that are brand ambassadors for the cola companies are as follows. These celebrities are not only asked to work in the advertisements but they also have to use the product promoted by them and they should not use the companies rivals pr P3: explain the role of advertising agencies and the media in the development of a successful promotional campaign Introduction In this assignment I must explain the reasons behind the choice of media in a successful promotional campaign. There are a lot of choices    that need to be made before setting up an promotional campaign. And if you want to make it successful, you have to make the right choices. Im going to find out in this assignment what the choices were for the Mercedes-Benz A-Class promotional campaign, and if they were the right choices. Theory Full service agencies          A full-service agency offers their clients a full range of marketing, communications , promotion services including planning, creating and producing the advertising,    they do the research and                select the media. Full-service agencies also offer non-advertising services. For example: strategic    marketing planning, production of sales promotion and sails training Specialty Agencies A specialty agency is one that either works with a particular industry such as medical, education, financial, insurance. They also work with a particular function like the internet, research, public relations etcetera. In-House Agencies Some companies have set up their own advertising agencies.   They do this to reduce costs and maintain greater control. Advantages    * Advertising agencies do all the work for you.    * They have a lot of knowledge and experience.    * The money you will invest will pay of (if the campaign is an success) Disadvantages    * Agencies cost a lot of money.    * If the campaign will fail, you will lose your money.    * You do not have full control. Evidence Product or Service Mercedes A-Class 180. Jung von Matt, a German advertising agency was founded in 1991. Today, the advertising agency offers a complete repertoire of marketing communication services: brand identity, direct marketing, events, film, literature, media, music, online, public relations, planning and, as always, advertising Characters, Theme, Focus of Appeal , Innovation In this commercial they only use the car as a character. The theme of the commercial is very futuristic and full of power. Its because of the dubstep song that makes it that way. In the beginning they only show specific parts of the car and play slow music, and then they show the whole car and play loud music.    This is very emotional because it gives you an adrenaline rush. Thats because of the dubstep music, the speed, the dark environment and the lightning. Its so cool.    The innovation is that its so futuristic. Its the first commercial that uses dubstep music. Increase in sales    Brand awareness    Competitive position    Consumer perception This car is released September 15th, 2012 so its new. But this car is so wanted that in June 2012 they already had 50,000 orders for this car.    Brand AwarenessMercedes-Benz is an well-known brand worldwide, but this gave the brand a more younger image.                The Rivals of the car are the BMW 1 series and the Audi A3. The price of this A-Class is higher than the other cars. But according to several reviews the car is worth its price.                This campaign created an whole new image for Mercedes-Benz. Mercedes-Benz was always known as an old brand. But this car and its campaign gave the brand an whole new younger image. Conclusion In this assignment Ive learned that it takes a lot to make choices. You have to do a lot of research and you must be sure that you have made the right choices. If you do not do that there is a chance that your promotional campaign will fail and you will lose your money. P5: explain the reasons behind the choice of media in a successful promotional campaignhttp://avantisport.nl/images/wysiwyg_uploads/images/nike-logo.jpg NIKE Just Do It http://avantisport.nl/images/wysiwyg_uploads/images/nike-logo.jpg Nike is the worlds Number 1 marketer of athletic footwear and the Nike swoosh logo to symbolize all Nike wear and became a symbol all known around the world. Nike is the leader in sportswear. Nike has been using the same logo ever since they established the famous swoosh. Not only does Nike have one of the most famous logo but Nike also has one of the most recognized slogans around: Just Do It I think that Nikes power to sell comes from the desire for cultural influences and athletic accomplishment. These desires come together in the hearts of consumers and give an undeniable need they got to have it for apparel. Nikes makes use of top athletes promoting their products appeal to countless ages and acts as a way to identify with and emulate their athletic heroes. These works powerfully upon the individual consumer. Nike promotes its products by sponsoring agreements with athletes, professional teams and college athletic teams. Nike is promoting itself as a brand that sells quality-designed goods. It is because of this extensive advertising and many sponsorship programs that Nikes products are priced higher than its competitors products.   Nikes focus has always been on athletes and has always used premiere athletes to help promote its products. It started off with Steve Prefontaine in the 60s wearing Nike running shoes. In the early eighties, Nike wanted to really grow and become a player in the sport of basketball. At the time, Converse we endorsing two of the NBAs biggest stars, Magic Johnson and Larry Bird. Nike took a chance on a young rookie who eventually became the greatest on earth. Nike created a signature shoe for the Chicago Bulls rookie guard called the Air Jordan. This was the best investment Nikes has and probably ever will make. Because of Michael Jordan being the most popular player in the league, the hype and demand of this shoe was unbelievable. Tinker Hatfield designed the shoe and he spurred the basketball shoe industry to new heights. The introduction of the Air Jordan line helped to create new lines of basketball shoes, including the Air Force and Air Flight lines of basketball shoes and apparel. Also, a new innovative technology was a layer of air cushioning in their shoes; this was truly a differential factor for Nike when placed in comparison with other shoe companies. Nikes Air Jordan shoe was the best selling and most popular basketball shoe on the market. The Air Jordan shoe reached a point in the mid-nineties. According to Donald R. Katz, when a small picture of Michael Jordan at practice wearing different shoes sparked a booming inquiry all over Chicago. One store alone received over 300 phone calls asking if they had the shoes in stock.   From the popularity of the Air Jordan, and innovative styles and colors of Nike, a sub-culture of shoe collectors was born. These people search miles and miles and often camp out for these Limited Edition shoes. Nike, knowing that this market exists, will make very limited release of some special shoes known as quick strike or hyper strike editions to cater to this group. These shoes include retro version of styles, the 360 Hybrids, Paul Rodriguez, Rejuvenations, Clerk packs, and many more. Because theses shoes are released in limited quantities and the demand is so high, Nike can sell these shoes at enormous profits. Nike CEO Phil Knight is not slowing down as he continually signs new colleges on as Nike endorsed schools, current and up in coming star athletes. Nike has reached a point where they can count on the Nike name promoting itself, Nike believes, If you have a body, you are an athlete. And as long as there are athletes, there will be a need for Nike ! P5: design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. Aims and Objectives Every business has aims that they want to achieve, they might be overall goals and purposes that the business was set up to fulfil. So here below you see my aims and my objectives : Making a profit †¢ Providing goods or services to the local or wider community †¢ Maximising sales or improving the quality of a product service †¢ Being environmentally friendly Choice of media Spoken, written, or broadcast communication including television, radio, advertising, movies, newspapers, magazines, books, cell phones and the Internet is a mass media that affects our society and ourselves. The most widespread form of this communication media is television and Internet. As we all know advertising costs a lot of money so I will need to advertise on channels that my target group would look on. My target group are people between 18-32 years old mostly females so it would be smart to advertise especially on fashion and music channels such as: MTV and MCM.. For internet advertising I would use Google.inc and Facebook as two biggest internet advertising agencies in the world . As I already said my target group are people between 18-32 years old and mostly females. So in this case it would be smart to advertise on topics and sites that have something to do with music and fashion . And of course billboards. In my opinion billboards are not the best way to advertise because you see limited variety of information and often its not enough for the customer.. But the reason of my choice is based on next thought : if people see some billboards outside with Ice cream galore on it even with limited but interesting information on it they will get back home and search on the internet for extensive information . And that is exactly what I need. Promotional plan Promotional tools Advertising Print advertising such as that in programs for events, trade journals, magazines, newspapers Direct mail Outdoor advertising, such as billboards and bus boards Broadcast advertising on radio and TV (or Internet sites) Produce and distribute materials such as: brochures newsletters flyers posters Of course I will make sure that my package design will be informative and catchy. (For a service business, the design of my company collateral and, most importantly, the appearance of me and my staff.) Promotional Activities Sponsoring special events (like fun runs) Participation in community projects and boards of directors Trade Shows Your product or service might be one that is suited Trade shows are one- or two- day events that allow businesses to set show cast their products or capabilities. Fairs (like Health Fairs, Job Fairs) Give-aways (like caps and shirts with my logo) Coupons and free samples Conducting contests A campaign is overall plan for contacting and staying in touch with targeted members of the media (reporters). I may want to develop a media relations campaign if it would benefit my company to be mentioned in newspapers or magazine that are viewed by my target group people. Costs Hereunder some advertising costs : Google : à ¢Ã¢â‚¬Å¡Ã‚ ¬500 one-off paying amount for Google Ad-words. The cost for the continuous and intensive optimization of your Google AdWords campaign from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 69 per week.(It can be more depends on the services and options you want to have.) Facebook Ads Cost Models When advertising on Facebook you can choose between two cost models: CPC: Cost per click CPM: Cost per thousand impressions CPC simply means that you pay when someone clicks on the ad while CPM means that you pay for each 1,000 people who have seen it. Both cost models use a bidding system an auction and the cost depends on what other advertisers are willing to pay for clicks or impressions from the same demographic. Again, in areas where there are a lot of advertisers competing for the same demographic, which is defined by your targeting preferences such as country, gender, age, interests etc., the costs are higher and vice versa. As always when it comes to Facebook advertising, youll see best results by testing both models and choose the one that meet your business objectives. But generally CPC gives a higher click through rate (CTR) whereas CPM generates fewer but cheaper clicks. TV Advertising Price for TV advertising is variable between à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 and à ¢Ã¢â‚¬Å¡Ã‚ ¬350.000 for 30 seconds advertising depended of time of broadcasting. Billboards advertising Rates General: Billboard ad costs are set forth below for billboard signage. à ¢Ã¢â€š ¬Ã‚ ¢ Bulletin (Large Billboard): Range of à ¢Ã¢â‚¬Å¡Ã‚ ¬1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬30,000 per ad per 4 week period à ¢Ã¢â€š ¬Ã‚ ¢ 30 Sheet Poster (Medium Billboard): Range of à ¢Ã¢â‚¬Å¡Ã‚ ¬750 à ¢Ã¢â‚¬Å¡Ã‚ ¬2,000 per ad per 4 week period à ¢Ã¢â€š ¬Ã‚ ¢ 8 Sheet Poster / Junior Poster (Small Billboard): Range of à ¢Ã¢â‚¬Å¡Ã‚ ¬300 à ¢Ã¢â‚¬Å¡Ã‚ ¬750 per ad per 4 week period à ¢Ã¢â€š ¬Ã‚ ¢ Digital Bulletin (Large Digital): Range of à ¢Ã¢â‚¬Å¡Ã‚ ¬3,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬25,000 per ad per 4 week period for an ~8 second spot in a loop of ~64 seconds http://www.bluelinemedia.com/billboard-advertising Range of rates depends on timing and market. Materials such as: brochures newsletters flyers posters 1.250 pieces à ¢Ã¢â‚¬Å¡Ã‚ ¬ 29,00 2.500 pieces à ¢Ã¢â‚¬Å¡Ã‚ ¬ 33,00 5.000 pieces à ¢Ã¢â‚¬Å¡Ã‚ ¬ 34,00 10.000 pieces- à ¢Ã¢â‚¬Å¡Ã‚ ¬ 57,00 20.000 pieces- à ¢Ã¢â‚¬Å¡Ã‚ ¬ 97,00 50.000 pieces à ¢Ã¢â‚¬Å¡Ã‚ ¬ 228,00 100.000 pieces à ¢Ã¢â‚¬Å¡Ã‚ ¬ 434,00 http://www.drukwerkmax.nl/4daction/web_shop_page/2/article/15160/?gclid=CKvMktWXiLMCFYXLtAod_CkAPg Fairs (like Health Fairs, Job Fairs) Give-aways (like baseball caps and mugs with your logo) Coupons and free samples Conducting contests Baseball caps Pieces 1-5 6-29 30-99 100+ Price à ¢Ã¢â‚¬Å¡Ã‚ ¬ 6.9 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 6.47 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 5.61 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 4.74 Shirts Pieces 1-5 6-29 30-99 100+ Price à ¢Ã¢â‚¬Å¡Ã‚ ¬ 8.62 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 6.9 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 4.31 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 3.45 http://www.leoworkshop.com/ Subtotal estimate price(costs needed to make to reach 1 million people) : Give -aways (baseball caps and shirts) ~ à ¢Ã¢â‚¬Å¡Ã‚ ¬45,000 Internet advertising (1 year) ~à ¢Ã¢â‚¬Å¡Ã‚ ¬500 a week à ¢Ã¢â‚¬Å¡Ã‚ ¬ 24.000 Materials (brochures, flyers and so on ) ~à ¢Ã¢â‚¬Å¡Ã‚ ¬5,500 TV Advertising (1 year long, on Saturday and Sunday 4x a day ) 3000à ¢Ã¢â‚¬Å¡Ã‚ ¬ 30 sec ~à ¢Ã¢â‚¬Å¡Ã‚ ¬480.000 Total: ~à ¢Ã¢â‚¬Å¡Ã‚ ¬554,500 (a year)

light pollution Essay -- essays research papers

Light pollution happened slowly at first which was several decades ago it was a process that was hardly noticeable. A light here, a light there, burning way into the dark nighttime realm, helping us see in the darkness when people all their our beds fast asleep. The process still continues today, with little thought ever given to what we are stealing away. Our intentions are good but our methods need adjustment, and they needs to be done immediately. In fact, our methods should have been changed years ago, but nearly everyone has resisted, perhaps due to a profound lack of awareness. The use of too many lights at night can cause environmental pollution, known as light pollution. Light pollution can block our ability to see the original shining stars, which can affect people’s discoveries in astronomy. But since the lights are also very important for us at night when we are driving or walking alone on a street, I think there are certainly some solutions for protecting our natu ral environment while we can also use the lights at the same time. To admire the beautiful stars in the sky instead of looking at it in a picture, we can start to save energy resources by cutting off some unnecessary lights such as commercial building lights, outdoor residential lights, and by using shielded light to reduce the amount of light that we use in certain areas. Light pollution is when sky glow produced by the scattering of artificial light caused by the poor quality of outdoor lighting (Nakata) causing too much wasted light dispersed upwards. Therefore recent studies show that â€Å"Nationally, more than 30% of the electricity generated for outdoor illumination is simply squandered by being misdirected into the sky. That comes to 4.5 billion dollars annually† (Lipsitz) for the electricity generated to send light into the sky and across property lines where it serves no benefit. Wasted light sent to the sky needlessly and seriously affects scientific research today for professional and amateur astronomers along with some NASA research. Astronauts have complained about this problem for years. Astronomical observatories are closing down because they can no longer see enough celestial objects to justify continuing their funding or research. For example, the Hubble telescope’s research is interrupted by light pollution, it was affe cted so much that astronomers did not get to see certa... ... studded with tiny points of light coming from countless miles away will return again where they belong, where they have always been since the dawn of time itself, and where they should remain for countless generations to come† (Haas,). Starting from today, we can do a little to help protecting our homeland that everybody shares, and give the chances to see the real stars in the future. Work Cited Page Lipsitz, Joshua D. â€Å"Preliminary results of an Internet survey.† Light pollution (13 Feb. 2001): 26 Mullen, Rutledge M. and Swain S. Modeling the Process of Science: Investigating the effects of light pollution. Tennessee: Middle Tennessee State University, 1987. Nakata, Goshima K. â€Å"Despite light.† Journal of the Galaxy. 23.4 (1997): 897-907 â€Å"Shields to make light work of city pollution.† Nature 416: 6879 (28 Mar.2002): 358-364 Nadis, Steve. â€Å"Biologists join drive to turn down the lights.† Nature 419: 6910 (31Oct. 2002): 868 Rao, Joe. â€Å"A clean, well-lighted planet.† Natural History 106:7 (Sep. 97): 70 Wainwright, Martin. â€Å"Bright lights do not deter criminals.† The Guardian (21 Nov. 2003): 14 Haas, Cliff. â€Å"Where has the night sky gone, and why should we care?†(Apr. 2000): 282 light pollution Essay -- essays research papers Light pollution happened slowly at first which was several decades ago it was a process that was hardly noticeable. A light here, a light there, burning way into the dark nighttime realm, helping us see in the darkness when people all their our beds fast asleep. The process still continues today, with little thought ever given to what we are stealing away. Our intentions are good but our methods need adjustment, and they needs to be done immediately. In fact, our methods should have been changed years ago, but nearly everyone has resisted, perhaps due to a profound lack of awareness. The use of too many lights at night can cause environmental pollution, known as light pollution. Light pollution can block our ability to see the original shining stars, which can affect people’s discoveries in astronomy. But since the lights are also very important for us at night when we are driving or walking alone on a street, I think there are certainly some solutions for protecting our natu ral environment while we can also use the lights at the same time. To admire the beautiful stars in the sky instead of looking at it in a picture, we can start to save energy resources by cutting off some unnecessary lights such as commercial building lights, outdoor residential lights, and by using shielded light to reduce the amount of light that we use in certain areas. Light pollution is when sky glow produced by the scattering of artificial light caused by the poor quality of outdoor lighting (Nakata) causing too much wasted light dispersed upwards. Therefore recent studies show that â€Å"Nationally, more than 30% of the electricity generated for outdoor illumination is simply squandered by being misdirected into the sky. That comes to 4.5 billion dollars annually† (Lipsitz) for the electricity generated to send light into the sky and across property lines where it serves no benefit. Wasted light sent to the sky needlessly and seriously affects scientific research today for professional and amateur astronomers along with some NASA research. Astronauts have complained about this problem for years. Astronomical observatories are closing down because they can no longer see enough celestial objects to justify continuing their funding or research. For example, the Hubble telescope’s research is interrupted by light pollution, it was affe cted so much that astronomers did not get to see certa... ... studded with tiny points of light coming from countless miles away will return again where they belong, where they have always been since the dawn of time itself, and where they should remain for countless generations to come† (Haas,). Starting from today, we can do a little to help protecting our homeland that everybody shares, and give the chances to see the real stars in the future. Work Cited Page Lipsitz, Joshua D. â€Å"Preliminary results of an Internet survey.† Light pollution (13 Feb. 2001): 26 Mullen, Rutledge M. and Swain S. Modeling the Process of Science: Investigating the effects of light pollution. Tennessee: Middle Tennessee State University, 1987. Nakata, Goshima K. â€Å"Despite light.† Journal of the Galaxy. 23.4 (1997): 897-907 â€Å"Shields to make light work of city pollution.† Nature 416: 6879 (28 Mar.2002): 358-364 Nadis, Steve. â€Å"Biologists join drive to turn down the lights.† Nature 419: 6910 (31Oct. 2002): 868 Rao, Joe. â€Å"A clean, well-lighted planet.† Natural History 106:7 (Sep. 97): 70 Wainwright, Martin. â€Å"Bright lights do not deter criminals.† The Guardian (21 Nov. 2003): 14 Haas, Cliff. â€Å"Where has the night sky gone, and why should we care?†(Apr. 2000): 282

“A Rose For Emily” by William Faulkner †Foreshadowing Essay

Foreshadowing is often used by an author to heighten the interest in the story. The author of â€Å"A Rose for Emily† foreshadows the discovery of Homer Barron’s body in a few different ways. The smell that develops around Emily’s house, and Homer never returning to Emily’s house are both foreshadowing what happens later in the story. When Emily went into the drug store saying â€Å"‘ I want the best you have. I don’t care what kind'†,(William Faulkner) and purchased rat poison, it immediately informed the reader that somebody is the story was going to die. While reading this story, I believed that Emily purchased the rat poison in order to kill herself, not Homer Barron. Right at the end of the story, when the door to the house gets opened, the Negro immediately leaves, which indicates that he has got something to hide. We soon find out that he indeed had something to hide, Homer Barron’s body. Emily Grierson’s portrayal of reality is completely different from the reality surrounding her. Emily doesn’t allow the mayor to put up a mailbox in front of her house, and refuses to accept the fact that there might be mail coming to her house. She believes that since she doesn’t have any actual friends, there will be no mail getting delivered to her house. She believes that since nobody is friends with her, she should have no mail. Emily refuses to accept a lot of things. She also refuses to pay taxes because she has â€Å"‘no taxes in Jefferson (William Faulkner). After her father’s death Emily had been dismissed of paying taxes and had still not realized that time had gone by and things had changed. Emily also refused to accept her father’s death and follow the rules at the pharmacy when asked to identify the reason she that she needs rat poison. Emily Grierson does not seem to understand that things change as time passes by. Homer may have changed his mind about being with Emily, but Emily did not want to accept this fact. This may have c aused her to keep Homer with her forever, in her own, sick, twisted way.